Please Note: The Gmail account which you have connected in the integration needs to be a user (User or admin) role in the Google Ad account, it can’t have a manager role.

2. UTM Tracking template can only be added in one place, like in the Account settings, Campaign, or Ad setup; 

If it is added at multiple places the tracking template, it will work in the hierarchy of Account > Campaign > Ad. 

Please Note: UTM Tracking is case sensitive so it needs to follow the template EXACTLY with absolutely NO capital letters.

3. Google Ads, Ad-set, and Campaign names need to be unique. If the names are not unique, it will show duplicates in different Ad-set/Ads. For example;

Wrong Setup (What not to do)

* Nike Sport Shoes 1 is listed and spelled the exact same way twice. These would need to be unique.

Let’s say Customer A is created by Paid Search. Customer A will be present in the Leads column of Google Ad Reporting displayed as Nike Sports Shoes 1 in two different Ad-sets. This is because the *Nike Sport Shoes 1 is listed in two different Ad in the table above.

https//example.com?utm_source=adwords&utm_medium={NikeSportShoes1}&utm_campaign={Wintershoes}&utm_content={sportshoes1}&utm_keyword={sports}&utm_matchtype={e}&campaign_id={12345}&ad_group_id={123456789}&ad_id={sportshoes}

Correct Setup (What to do)